self-inferential processes in motivation
What motivates people to take action in the pursuit of goals such as eating healthily, giving money to charity, and responding to 376 emails? This age-old question has inspired extensive empirical investigations and produced important theories of motivation over the last century. My work contributes to this body of research. As a behavioral researcher, I use experimental and survey methods in laboratory, online, and field settings to examine two key drivers of motivation: (a) the perception of self-diagnosticity—the extent to which people believe an action is indicative of the type of person they are, and (b) the illusion of impact—the extent to which people believe an action contributes to the attainment of their goal.