Rima Touré-Tillery
Toure-Tillery_Rima_201801.jpg

Rima
Touré-Tillery

Assistant Professor of Marketing
Kellogg School of Management | Northwestern University
2211 Campus Drive Evanston IL 60208


 

RESEARCH

self-inferential processes in motivation

What motivates people to take action in the pursuit of goals such as eating healthily, giving money to charity, and responding to 376 emails? This age-old question has inspired extensive empirical investigations and produced important theories of motivation over the last century. My work contributes to this body of research. As a behavioral researcher, I use experimental and survey methods in laboratory, online, and field settings to examine two key drivers of motivation: (a) the perception of self-diagnosticity—the extent to which people believe an action is indicative of the type of person they are, and (b) the illusion of impact—the extent to which people believe an action contributes to the attainment of their goal.

     

    PUBLICATIONS

    JOURNAL ARTICLES + BOOK CHAPTERS

     

     

    SELECTED WORKING PAPERS

    MANUSCRIPTS UNDER REVIEW + IN PREPARATION

    • Touré-Tillery, Maferima and Ayelet Fishbach, “Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention” (under review).
    • Gamburg, Jessica, Maferima Touré-Tillery, and Yeojin Youn, “Public Displays of Indulgence: How Instrumentality Expectations Influence Social Judgment” (in preparation).
    • Steinmetz, Janina, Maferima Touré-Tillery, and Ayelet Fishbach, “Not All Bad Apples Spoil the Bunch: The First-As-Diagnostic Effect in the Evaluation of Groups” (in preparation).
    • Maferima Touré-Tillery, Lili Wang, and Carolyn Keller, “Because I’m Worth it: How Self-Multiplicity Increases Protection Motivation” (in preparation).
     


    Education

    PHd       UNIVERSITY OF CHICACO | bOOTH SCHOOL OF BUSINESS

    MBA       UNIVERSITY OF NOTRE DAME | MENDOZA COLLEGE OF BUSINESS