Research Interests
This main line of research examines how the self-concept shapes behavior—guiding motivation and self-regulation, influencing moral and prosocial conduct, and driving defensive or self-protective responses when the self is threatened.
Self-Concept & Behavior
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This research stream examines how people’s desire to maintain a positive self-concept shapes motivation, goal pursuit, self-control, and consumer choice.
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This research stream examines how the self-concept—and the desire to preserve its integrity—influences moral judgment, prosocial action, and virtuous behavior.
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This research stream examines how consumers respond to threats to their self-concept, including threats associated with stigmatized identities, personalized feedback, and illness.
This research stream examines how consumers form judgments from limited or imperfect cues when evaluating people, groups, products, and other entities. In particular, it explores how attributing human qualities to nonhuman entities shapes judgment, persuasion, motivation, and behavior.
Humanization & Dehumanization
This stream examines how consumers draw broad conclusions from limited or imperfect cues when evaluating products, people, and groups. The research explores heuristic judgments, associative inference, and the ways consumers generalize from salient information in the marketplace.